Insights
Exhibition guidance for exhibitors
Practical articles on booth costs, layouts, and preparing to exhibit worldwide — written for international exhibitors, not contractors.
Exhibit in AsiaExhibiting in the Philippines: A Practical Guide for Overseas Brands
A practical guide for overseas brands exhibiting in the Philippines, covering show selection in Manila and Cebu, venue logistics, customs without ATA Carnet, tropical-climate booth design, staffing, Viber and Messenger lead follow-up and realistic budgeting in USD.
Exhibit in AsiaExhibiting in Singapore: A Practical Guide for Overseas Brands
A practical guide for overseas brands exhibiting in Singapore, covering show selection, venue logistics at Singapore Expo and Marina Bay Sands, customs and ATA Carnet, booth design for tropical climates, staffing, WhatsApp-based lead follow-up and realistic budgeting in SGD.
Follow-Up StrategyPost-Show Follow-Up Strategy: Turning Trade Show Leads into Clients in Asia
A practical guide for overseas exhibitors on following up with trade show leads in Asia, covering lead tagging on the show floor, the 72-hour rule, country-specific communication channels (WhatsApp, LINE, Zalo, WeChat), follow-up cadence templates, performance metrics and common mistakes to avoid.
Cost & BudgetingHow Much Does an Exhibition Booth Cost in Singapore?
A practical 2026 guide to shell scheme upgrades, custom booth prices and the additional venue costs exhibitors should budget for.
Design6m × 3m Exhibition Booth Layout Ideas
Five practical 6m × 3m layouts for reception, product displays, meetings, demonstrations and storage.
Booth StrategyCustom Booth vs Shell Scheme: Which Is Better?
Compare cost, branding flexibility, lead time and functionality to choose the right exhibition booth format.
PlanningWhat to Prepare Before Requesting a Booth Quotation
The essential show, design, product and budget information contractors need to prepare an accurate proposal.
ContractorsHow to Choose an Exhibition Contractor in Asia
Eight practical criteria for comparing exhibition contractors, build quality, pricing and regional project support.
Exhibit in AsiaHow to Prepare for Your First Exhibition in Bangkok
A practical guide to venues, booth construction, logistics, staffing and timelines for overseas exhibitors in Bangkok.
PlanningExhibition Booth Checklist for Overseas Exhibitors
A step-by-step checklist covering booth design, approvals, logistics, staffing, setup and post-show follow-up.
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